Your clients trust you with their dogs. You can trust us with the data.
HeelYeah holds real information about your business: client contacts, behavior notes, medical details, and payments. Protecting it isn't an afterthought here. It was a design goal from the first line of code, built by a founder who works in cybersecurity.
Free during beta · No credit card · No commitment after
Built by someone who does this for a living
Most software for small businesses is built fast and secured later, if at all. HeelYeah is different because of who built it. I'm a security engineer with more than ten years in security across a range of roles, so protecting data isn't a box I check at the end. It's the lens I build through.
That means the instincts most products bolt on at the end were baked in from the start: assume nothing from the client, scope every record to its owner, encrypt by default, and give the smallest amount of access that still gets the job done.
I treat your clients' data the way I'd want a vendor to treat mine. If you ever have a question about how something is protected, you can ask me directly.
Talk to me about itHow your data is protected
The practical safeguards behind every account, in plain language, not jargon.
Your Business Is Walled Off
Every record is scoped to your business and tied to your signed-in identity, never to anything sent in a request. Another trainer's account simply cannot reach your clients, notes, or files.
Encrypted In Transit And At Rest
Traffic to HeelYeah runs over HTTPS, and your stored data and uploaded files are encrypted at rest on AWS. Nothing sensitive moves or sits in the clear.
We Never Touch Card Numbers
Card payments are handled end-to-end by Stripe, a PCI-certified payments provider. HeelYeah never sees or stores full card details, so there's nothing on our side to steal.
Least-Privilege Team Access
Decide exactly who can manage billing, client records, and settings. Trainers see only the clients assigned to them; owners see everything. People get the access they need and nothing more.
Private, Expiring File Links
Photos, videos, and documents aren't sitting on a public URL. Media is served through short-lived signed links, so a copied link doesn't stay open forever.
Abuse Protection At The Edge
A web application firewall sits in front of the app to absorb common automated abuse before it ever reaches your data.
Your Data Stays Yours
Want a copy of your data? Email us and we'll export it for you. Your clients can request to delete their records at any time. We don't sell or rent your data, and we never will.
What we promise, and what we don't pretend.
- ✓Transactional only. We email your clients about their training, never marketing. There's no list to leak or sell.
- ✓Privacy by default. Your data is yours. We don't sell, rent, or mine it.
- ✓Security is ongoing. We're in active beta and keep hardening the platform. We'd rather say that honestly than claim we're "unhackable," because no software is.
- ✓You have a direct line. Questions about how something is protected go straight to the person who built it.
Found something? Tell us.
If you believe you've found a security issue, we want to hear about it. Email hello@heelyeah.com with the details and we'll work with you on it. Good-faith reports are always welcome.
Security questions
Software you can hand your clients with confidence
HeelYeah is in beta and free for the first trainers who join.
Free during beta · No credit card · Direct line to Nick