Run your training business without the tech stress
HeelYeah! runs the whole client side of your training business (sessions, classes, board & train, homework, and billing) so you stop duct-taping five tools together.
Free tier included · No credit card · No time limit
One home for the relationship between a trainer and their clients
Most training businesses run on a patchwork of texts, spreadsheets, paper forms, and a handful of apps that don't talk to each other. The work that actually keeps clients (following up, showing progress, staying in touch between sessions) is the first thing to slip when the day gets busy.
We believe the relationship between a trainer and their client is the business, and it deserves software built around it. Not a generic CRM bent to fit dogs. Not a booking tool with notes bolted on. A platform that understands how training actually works: programs that run for weeks, behavior that changes slowly, and owners who have to do the homework for any of it to stick.
That's the standard we're building toward, one release at a time.
Where we're headed
The direction is set by the trainers using it. Here's what we're investing in.
You focus on the dogs. We help with the follow-up.
Between consultations, group classes, and private sessions, there is a lot to juggle. HeelYeah! keeps everything organized for you.
What Trainers Tell Us
- ✗ Clients forget to practice between sessions
- ✗ Follow-up texts and reminders pile up
- ✗ Progress updates can be hard to keep consistent
- ✗ Rebooking is easy to miss when your day gets busy
- ✗ Too much admin takes time away from training
The HeelYeah! Way
- ✓ Friendly check-ins are sent automatically
- ✓ Simple task reminders keep homework on track
- ✓ Clear progress tracking helps clients see wins
- ✓ Easy rebooking keeps momentum going
- ✓ You stay connected with less repetitive admin work
Everything you need to run your training business
Whether you run private lessons, group classes, board & train, behavior cases, or service and therapy dog programs. These are the tools that fit. One clean dashboard. No bouncing between apps.
Automated Follow-Ups
After private sessions, after class, after a B&T stay, check-ins go out automatically so clients stay engaged and actually do the work between visits.
AI Behavioral Assessments
When you complete a session, HeelYeah! analyzes the dog's sessions over time and behavior tags into a cohesive progress summary. It's especially useful for behavior cases and months-long service-dog work.
Client Portal
Clients can review sessions, complete tasks, and access resources with fewer follow-up messages.
Smart Scheduling
Private sessions, classes, and B&T stays share one calendar. Block unavailable times and send updates instantly when anything changes.
Messaging + Notifications
Keep conversations in one place with reminders and updates your clients actually see.
Billing, Payments + Reports
Send invoices, collect card payments through Stripe, and track what's paid or overdue, plus simple reports on bookings and revenue, without adding another tool.
Team Access Controls
Set the right access level for each team member so everyone sees what they need.
Consent + Compliance Tools
Collect digital consent forms for B&T intakes, daycare, or behavior cases. Records stay organized when clients ask for copies later.
A look inside HeelYeah!
A clean dashboard for the way trainers actually work. No drag-and-drop builder, no setup wizard maze.
Your day at a glance
Today's sessions, overdue follow-ups, and what's coming next, all on the home screen.
Daily B&T logs with media
Photos, videos, and behavior signals captured once per day per dog. Owners follow along in their portal.
Public class signup pages
Share your class catalog with anyone. No account needed to browse and request a spot.
What your clients see
Sessions, homework, invoices, and resources in one place. No logins to juggle, no app to install.
Up and running in minutes
No complicated onboarding. Start quickly, and let the platform handle the repetitive admin work.
Invite Your Clients
Send simple passwordless invites so clients can get started quickly and easily.
Schedule & Train
Run sessions, assign homework, and save notes in one place without changing your process.
Stay Connected And Get Paid
Automate follow-ups, collect payments, and keep clients engaged so they come back consistently.
Simple pricing, pick your tier
Five straightforward tiers with room to grow. Start free and move up as your practice grows.
Free
Try it with a single client
1 trainer · 5 clients · 1 GB storage
- ✓ 1:1 session scheduling & notes
- ✓ Client & pet profiles
- ✓ Client portal & messaging
- ✓ Task management
- ✓ Automated follow-ups
- ✓ Digital consent forms
- ✓ Business analytics
Fetch
The solo trainer running a private practice
1 trainer · 75 clients · 5 GB storage
- ✓ Everything in Free, plus:
- ✓ AI progress summaries
- ✓ Google Calendar integration
Heel
Multi-service: Board & Train and group classes
2 trainers · 200 clients · 15 GB storage
- ✓ Everything in Fetch, plus:
- ✓ Board & Train programs
- ✓ Group classes
- ✓ Up to 2 trainers
Off-Leash
Facilities & teams with earnings and roles
6 trainers · 600 clients · 50 GB storage
- ✓ Everything in Heel, plus:
- ✓ Team management & custom roles
- ✓ Retail store & online shop
- ✓ Priority support
Enterprise
Custom pricing for facilities that need more
- ✓ Everything in Off-Leash
- ✓ Custom onboarding
- ✓ Dedicated support
Start free · No credit card required · Upgrade anytime
What trainers say after switching
Real-world feedback from trainers using HeelYeah! every week.
HeelYeah! has made it so much easier to keep every part of my dog training business organized in one place. From client and pet information to paperwork, scheduling, and payments, everything is easy to find and manage.
What I appreciate most is that it’s clearly designed with both trainers and clients in mind. The features address the day-to-day needs of running a training business while creating a smooth experience for clients.
The developer has been incredibly responsive to feedback and genuinely interested in making the system better. It’s obvious they care about creating a CRM that works for the people using it, and they’ve continued to improve both the design and functionality based on user input.
I highly recommend HeelYeah! to any dog trainer looking for an all-in-one system that is easy to use and built by someone who truly understands the industry.
Frequently asked questions
Got questions? We've got answers.
Now generally available
Sign up for free and try it out — the Free tier covers your first 5 clients. Tell me what to improve; feedback comes straight to me.
Start free · No credit card · Direct line to Nick