These Terms of Service (“Terms”) govern your access to and use of HeelYeah! (the “Service”), provided by HeelYeah (“HeelYeah,” “we,” “our,” or “us”), a company established in the Netherlands. By creating an account or using the Service, you agree to these Terms. If you are using the Service on behalf of a business, you represent that you have authority to bind that business.
1. The Service
HeelYeah! is software for dog trainers and dog-training businesses to manage clients, animals, scheduling, messaging, billing, classes, programs, and related operations.
2. Service availability and changes
The Service is under active development. Features are provided “as is,” may change, be interrupted, or be discontinued, and may contain errors. We may add, modify, or remove features, and may change our pricing in the future with notice.
3. Eligibility and accounts
You must be at least 18 years old and able to form a binding contract. You agree to provide accurate information, keep your account credentials secure, and are responsible for activity under your account. Notify us promptly of any unauthorized use.
4. Your responsibilities and acceptable use
You are responsible for the data you and your team enter into the Service, including information about your clients and their animals. You represent that you have the necessary rights and consents to collect, upload, and process that information in HeelYeah, including consent to upload client and animal media, to use AI features on client-related data, and to send communications through the Service, and that your use complies with applicable laws. You agree not to: use the Service for unlawful, harmful, infringing, or abusive purposes; upload malicious code; attempt to gain unauthorized access to the Service or other accounts; interfere with or disrupt the Service; or reverse engineer or resell the Service except as permitted by law.
5. Your content
You retain all rights to the content and data you submit (“Customer Content”). You grant HeelYeah! a worldwide, non-exclusive license to host, store, process, transmit, and display Customer Content solely as needed to provide and improve the Service and as directed by you. We do not claim ownership of your Customer Content.
6. AI features
The Service includes optional AI-assisted features that generate summaries and assessments. AI output may be inaccurate, incomplete, or unsuitable for a given purpose, and is not professional, medical, veterinary, behavioral, or legal advice. You are responsible for reviewing AI output before relying on or sharing it.
7. Payments
Some parts of the Service are available free of charge. For paid plans, fees, billing cycles, and applicable taxes will be presented at the time of purchase and processed by our payment provider, Stripe; your use of paid features will be subject to the pricing then in effect.
8. Text messages (SMS)
Where SMS is enabled for a business, the Service can deliver notifications by text message. Text messages are opt-in: we send them to a mobile number only after the person that number belongs to has turned SMS on for their own account, except for the messages needed to set up an account (such as a verification code or an invitation link). Recipients can stop them at any time by replying STOP, or by turning SMS off in their settings; replying HELP returns our contact details.
Message and data rates may apply, and are your responsibility under your own mobile plan. Message frequency varies with your activity and settings.
If you are a business using the Service to message your clients, you are responsible for the content of those messages and for having the consent required to send them. You must not use the Service to send marketing, promotional, or bulk unsolicited text messages, or any content prohibited by mobile carriers or applicable law. Because these messages are delivered under our messaging registration, we may suspend or limit SMS for an account, without notice, where we reasonably believe it is necessary to comply with carrier rules or the law, or to stop abuse.
9. Third-party services
The Service relies on third-party providers, including Amazon Web Services (hosting, storage, email, and AI processing), Stripe (payments), Sinch (text messages), Resend (certain email), Google (analytics, and the optional calendar integration), OpenStreetMap (address lookups and maps), Cloudflare (bot protection), and Sentry (error monitoring). The current list, and what each provider does, is set out in our Privacy Policy. The Service may also link to third-party services. We are not responsible for third-party services, and your use of them may be governed by their own terms.
10. Privacy
Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference.
11. Intellectual property
The Service, including its software, design, and trademarks, is owned by HeelYeah! and its licensors and is protected by law. Except for the rights expressly granted to you, we reserve all rights.
12. Termination
You may stop using the Service and close your account at any time. We may suspend or terminate your access if you violate these Terms, if needed to protect the Service or other users, or if we discontinue the Service. Upon termination, your right to use the Service ends; sections that by their nature should survive will survive.
13. Disclaimers
The Service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, secure, or error-free.
14. Limitation of liability
To the maximum extent permitted by law, HeelYeah! will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill. Our total liability arising out of or relating to the Service will not exceed the greater of the amount you paid us in the twelve months before the claim or one hundred euros (€100). Nothing in these Terms excludes or limits our liability where that cannot lawfully be excluded or limited, including liability for intentional misconduct or gross negligence, or any liability that mandatory consumer law does not permit us to exclude.
15. Indemnification
You agree to indemnify and hold harmless HeelYeah! from claims, damages, and expenses arising out of your Customer Content, your use of the Service, or your violation of these Terms or applicable law.
16. Changes to these Terms
We may update these Terms from time to time. We will post the updated version here and revise the “Effective” date; material changes will be communicated where appropriate. Continued use after changes take effect constitutes acceptance.
17. Governing law
These Terms are governed by the laws of the Netherlands, without regard to its conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the competent courts of the Netherlands. Nothing in these Terms removes any protection you have under mandatory consumer law in your country of residence, or your right to bring proceedings in the courts of that country where the law gives you that right.
18. Contact
HeelYeah is established in the Netherlands. Questions about these Terms:
HeelYeah
Arduinastraat 6
1363 XX, Almere
Netherlands
Email: hello@heelyeah.com