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Now in beta · First 10 trainers get in free

Run your training business without the tech stress

HeelYeah helps you keep up with clients, sessions, notes, and payments in one simple place. No complicated setup. No steep learning curve.

Join the Beta

Free during beta · No credit card · No commitment after

Free
During beta
5 min
To set up
Direct
Line to Nick
Nick and Harper
Hi, I'm Nick

I built HeelYeah because the same gap kept coming up in every training room I sat in

I'm a software developer who has spent a long time around dog training. I've fostered dogs who needed behavior rehabilitation or medical care, and I've had a few behaviorally challenging dogs of my own. That experience put me in rooms with a lot of trainers and behaviorists, and the same gap kept coming up: consistent client communication and follow-up.

So I built something to fix it. It's called HeelYeah.

I just released it for beta after nearly a year of building it. I'm looking for a handful of trainers to try it and tell me what to improve. In return, you get a full CRM built specifically for dog trainers. Free, no strings.

Join the Beta

You focus on the dogs. We help with the follow-up.

Between consultations, group classes, and private sessions, there is a lot to juggle. HeelYeah keeps everything organized for you.

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What Trainers Tell Us

  • ✗ Clients forget to practice between sessions
  • ✗ Follow-up texts and reminders pile up
  • ✗ Progress updates can be hard to keep consistent
  • ✗ Rebooking is easy to miss when your day gets busy
  • ✗ Too much admin takes time away from training
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The HeelYeah! Way

  • ✓ Friendly check-ins are sent automatically
  • ✓ Simple task reminders keep homework on track
  • ✓ Clear progress tracking helps clients see wins
  • ✓ Easy rebooking keeps momentum going
  • ✓ You stay connected with less repetitive admin work
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Less Churn
Clients who hear from you between sessions don't drift off mid-program
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Steadier Bookings
Clients who finish the work in front of them tend to come back for the next thing
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Better Word of Mouth
Clients who feel supported between sessions tell other dog owners about you

Everything you need to run your training business

Whether you run private lessons, group classes, board & train, behavior cases, or service and therapy dog programs — these are the tools that fit. One clean dashboard. No bouncing between apps.

Core Retention Engine
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Automated Follow-Ups

After private sessions, after class, after a B&T stay — check-ins go out automatically so clients stay engaged and actually do the work between visits.

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AI Behavioral Assessments

Turn your notes into clear progress summaries. Useful across private clients, and especially for behavior cases and service-dog readiness tracking that runs for months.

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Client Portal

Clients can review sessions, complete tasks, and access resources with fewer follow-up messages.

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Smart Scheduling

Private sessions, classes, and B&T stays share one calendar. Block unavailable times and send updates instantly when anything changes.

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Messaging + Notifications

Keep conversations in one place with reminders and updates your clients actually see.

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Billing And Invoicing

Send invoices, collect payments, and track what has been paid without adding another tool.

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Team Access Controls

Set the right access level for each team member so everyone sees what they need.

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Consent + Compliance Tools

Collect digital consent forms for B&T intakes, daycare, or behavior cases. Records stay organized when clients ask for copies later.

A look inside HeelYeah

A clean dashboard for the way trainers actually work. No drag-and-drop builder, no setup wizard maze.

Trainer calendar showing today's sessions and upcoming bookings

Your day at a glance

Today's sessions, overdue follow-ups, and what's coming next — all on the home screen.

Daily Board & Train log with photos and behavior notes

Daily B&T logs with media

Photos, videos, and behavior signals captured once per day per dog. Owners follow along in their portal.

Public class signup page

Public class signup pages

Share your class catalog with anyone. No account needed to browse and request a spot.

Client portal showing scheduled training sessions, group classes, and session notes

What your clients see

Sessions, homework, invoices, and resources in one place — no logins to juggle, no app to install.

Run group classes without the spreadsheet

Set up recurring courses, one-off workshops, or open drop-in sessions. HeelYeah handles signups, payments, and reminders so you can focus on teaching.

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Courses, Workshops, And Drop-Ins

Offer multi-week courses, single-day workshops, or open drop-in classes. Set the recurrence once and HeelYeah generates the full schedule for you.

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Public Signup Pages

Share your class catalog with anyone, no account required. Prospects can browse upcoming classes and request to join right from your public page.

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Capacity, Waitlists, And Payments

Set a max class size and HeelYeah routes extras to a waitlist. Invoices go out automatically when clients enroll, and spots are held until payment lands.

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Attendance And Reminders

Check off attendees on class day and track who is showing up consistently. Automatic reminder emails go out before each session so nobody forgets.

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Set it up once. These moments happen on their own.

  • ✓Client enrolls — invoice goes out automatically
  • ✓Class fills up — next signups roll to the waitlist
  • ✓Spot opens up — promote a waitlisted client and the invoice fires off
  • ✓Payment lands — enrollment is confirmed via Stripe
  • ✓24 hours before class — reminder emails go to enrolled clients
  • ✓Class or session cancelled — everyone affected gets notified

Built for board & train

Most CRMs treat board & train as a longer-than-usual session. HeelYeah treats it as a structured program with defined success criteria, daily documentation, and full owner visibility.

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Structured B&T Intake

Presenting problems, success criteria, baseline behavior, scope, safety constraints, home environment, owner capability, transfer plan, milestones, and exit criteria — captured upfront before the dog walks in.

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Day-By-Day Logs With Media

A daily entry per dog with notes, behavior signals, trainer flags, and photo or video attachments. Replaces the chaotic mix of texts and one-off updates owners get today.

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Owner Portal Visibility

Owners log into their own portal and see the daily logs, photos, and progress whenever they want. Cuts down the anxious midnight texts because they can just look.

B&T-Specific AI
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Nightly AI Program Summaries

Generated each night from your day-by-day logs. Shows progress trajectory, regression risks, and watchouts. You review and edit before the owner sees it.

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The full board & train lifecycle, structured.

  • ✓Owner drops off the dog — intake captures program scope, goals, and exit criteria
  • ✓Each day — log progress, photos, and behavior signals once
  • ✓Each night — AI summarizes the arc and flags risks for your review
  • ✓Anytime — the owner logs in to see the latest, no texting required
  • ✓Mid-program change requests — owner proposes, you approve or reject, all tracked
  • ✓Dog goes home — homework, resources, and automated check-ins keep the work going

Built to help trainers get paid faster

From session delivery to payment collection, everything stays connected and easy to manage.

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Invoice Workflows

Create and send invoices with clear status tracking so you always know what still needs attention.

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Stripe-Powered Payments

Clients pay invoices and class enrollments through their portal with a card. Money lands in your Stripe account.

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Retention + Revenue Analytics

See booking patterns and client activity in simple reports that are easy to act on.

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Usage-Based Scaling

Add trainers, clients, and storage as you grow so pricing stays predictable.

Security and control, kept simple

Your business data stays private and organized, with practical controls that are easy to manage.

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Your Data Stays Private

Your business's records are separated from every other trainer's. Nobody else can see your clients, notes, or files.

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Team Permission Levels

Decide who on your team can manage billing, client records, and settings. Trainers see their own clients; you see everything.

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Change History

If something looks off, you can look back and see who changed what and when. No guessing.

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Export Or Delete Anytime

Pull a copy of your data when you want it. Delete a client's records when they ask. No tickets, no waiting.

Up and running in minutes

No complicated onboarding. Start quickly, and let the platform handle the repetitive admin work.

1

Invite Your Clients

Send simple passwordless invites so clients can get started quickly and easily.

2

Schedule & Train

Run sessions, assign homework, and save notes in one place without changing your process.

3

Stay Connected And Get Paid

Automate follow-ups, collect payments, and keep clients engaged so they come back consistently.

Pay for what you need, scale as you grow

Straightforward pricing with room to grow. Start small and add capacity only when you need it.

In beta

Everything below is free while we're in beta. The numbers show what it will cost when beta wraps — and beta trainers get extended free access after.

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Your First Trainer

Simple base plan with full product access

$25 /month
✓ 100 clients included
✓ 5 GB storage included
✓ All core features included
✓ AI behavioral assessments
✓ Automated follow-ups
✓ Invoices, payments, and client portal

Scale up as you grow

Add what you need, when you need it

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Additional Trainers

Each trainer gets 100 more clients + 5 GB storage

$15 /trainer/mo
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Extra Clients

Add 100 more client slots to your account

$5 /100 clients/mo
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Extra Storage

Add 5 GB more for photos, videos, and files

$5 /5 GB/mo

See what it costs for your business

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Solo Trainer

1 trainer $25
Total $25/mo
100 clients • 5 GB storage
Most Common
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Small Team

1 trainer (base) $25
+ 2 trainers $30
Total $55/mo
300 clients • 15 GB storage
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Growing Facility

1 trainer (base) $25
+ 5 trainers $75
+ 400 extra clients $20
Total $120/mo
1,000 clients • 30 GB storage
Join the Beta

Free during beta · No credit card required · All features included

Frequently asked questions

Got questions? We've got answers.

HeelYeah is in beta. I'm looking for a handful of trainers to try it free in exchange for telling me what to improve. No credit card to start, no commitment after — and beta trainers get extended free access when paid pricing kicks in.
HeelYeah is free during beta. When paid pricing kicks in, your first trainer is $25/month and includes 100 clients plus 5 GB storage. Add trainers, client capacity, or storage only when you need to.
Add-ons are flexible: extra trainers, extra client blocks, and extra storage can be added whenever you need them.
After each session, AI can help turn your notes into clear behavioral summaries and progress updates.
Yes. You can create recurring courses, single workshops, or open drop-in classes. Each program gets a shareable public signup page so new clients can find you and request to join. Capacity limits, waitlists, payment-on-enroll, attendance check-ins, and reminder emails are all built in.
Yes. HeelYeah lets you create invoices and collect online payments so billing is easier for you and your clients.
Yes. You can set different access levels for owners, admins, and trainers so everyone sees what they need.
Yes. You can bulk invite existing clients by email and they can onboard through secure magic links.
Yes. HeelYeah is built on AWS with encryption, separated business data, and controlled access.
You can export your data before cancellation. Reach out to support for offboarding and data retention details.

Be one of the first 10 trainers

HeelYeah is in beta. I'm looking for a handful of trainers to try it free and tell me what to improve.

Free during beta · No credit card · Direct line to Nick