How HeelYeah! compares
HeelYeah! is the all-in-one platform that runs everything after a trainer signs a client. It handles sessions, classes, board & train, homework, and billing in one place, so the clients you win actually stick.
Four ways to run the operations side
Most "dog training software" comparisons hand you a spec sheet and let you sort it out. Here's a more useful way to look at it: there are really only four ways to run the operations side of a training business. Here's where each one breaks, and where it doesn't.
Option 1: The duct-taped stack
A scheduling app, a separate payment processor, a spreadsheet for packages, email for homework, a separate form tool for waivers.
It works, sort of, until it doesn't. Nothing talks to each other, so you're entering the same client three times, chasing payments by hand, and rebuilding the picture of "where is this dog at" every time you open a different tab. It's not one system; it's five tools and a lot of you holding it together.
Option 2: A sales CRM
Built to capture leads, nurture them, and close the sale.
Genuinely good at the front of the funnel, and then it stops. A sales CRM's job ends the moment someone becomes a client. It doesn't run your board-and-trains, track package credits, manage a group-class waitlist, or send progress reports. It wins you the client and hands you back the hard part: actually delivering the training and keeping them.
Option 3: A single-feature app
Does one thing, usually scheduling, or just board-and-train.
Fine if you only need that one room of the house. But a real training business is sessions and classes and board-and-train and homework and billing, and the moment you outgrow the one feature, you're back to bolting on more tools. You've traded the duct-taped stack for a slightly smaller duct-taped stack.
Option 4: HeelYeah!
The whole post-sale operation in one system.
Everything that happens after a client says yes (1:1 sessions, group classes with auto-promoting waitlists, structured board-and-train, homework and resources, a client portal, and billing that settles to your own Stripe account) runs in one place, sharing one set of data. You enter a client once. The system runs the rest. It's not the front of the funnel; it's the engine that runs everything the funnel feeds you.
That's the what. Here's the proof it's real, not a promise.
Pricing, exactly
Transparent, public pricing across five named tiers. You can see exactly what each tier costs, today, in a table.
| Tier | Price | Best for |
|---|---|---|
| Free | $0 / month | Getting started with the core client portal, scheduling, and follow-ups |
| Fetch | $49 / month | Solo trainers getting organized |
| Heel (most popular) | $99 / month | Growing practices that want the full toolkit |
| Off-Leash | $249 / month | Busy multi-trainer teams and facilities |
| Enterprise | Custom pricing | Facilities that need more; talk to us |
Start on the Free tier and upgrade whenever you're ready.
How the automation works
These run on their own: waitlists promote and bill automatically, board-and-train summaries generate nightly, cancellations notify everyone without you lifting a finger. Software that actually does things while you sleep.
| Trigger | What happens automatically |
|---|---|
| Client enrolls in a class | An invoice is generated automatically; the spot is held until payment lands via Stripe, then enrollment is confirmed. |
| A full class gets another signup | The signup rolls to the waitlist. |
| A spot opens up | A waitlisted client is promoted and their invoice fires off automatically. |
| 24 hours before a class | Reminder emails go to enrolled clients. |
| Each night during a board & train (at your local time) | AI summarizes the day's journal logs into a program update with progress trajectory and regression-risk flags for your review. Can also be regenerated on demand. |
| A session or class is cancelled | Everyone affected is notified. |
Capabilities
The complete capability list, if you want the full detail.
| Capability | What HeelYeah! does |
|---|---|
| Program types | Private lessons, multi-week group courses, single-day workshops, open drop-ins, board & train, and behavior cases, all in one system. |
| Scheduling | One shared calendar across private sessions, classes, and board & train stays. Block unavailable times; affected clients are notified automatically on changes or cancellations. |
| Automated follow-ups | Check-ins send automatically after sessions, classes, and board & train stays to keep clients doing the work between visits. |
| AI behavioral assessments | When a session is completed, HeelYeah! analyzes the dog's sessions over time and behavior tags into a cohesive progress summary. Consent-gated, with per-tenant and per-client toggles. |
| Board & train | Run as a structured program: structured intake (success/exit criteria, scope, transfer plan), day-by-day logs with photos/video, owner-portal visibility, and nightly AI program summaries you review before owners see them. |
| Group classes | Public signup pages (no account needed), capacity limits, automatic waitlists, attendance check-ins, and automatic 24-hour reminder emails. |
| Client portal | Clients see sessions, homework, invoices, and resources, and pay online. No app to install, magic-link onboarding. |
| Billing & payments | Create and send invoices; clients pay invoices and class enrollments by card through Stripe; money lands in your Stripe account. |
| Team & permissions | Per-role access levels for owners, admins, and trainers. Trainers see their own clients; owners see everything. Change history shows who changed what and when. |
| Consent & compliance | Digital consent forms for board & train intakes, daycare, or behavior cases, with organized records. |
| Data & hosting | Built on AWS with encryption and per-business (multi-tenant) data isolation. Export your data or delete a client's records anytime. |
See it on your own business
Start free and see what HeelYeah! can do for your business.
Start free · No credit card · Direct line to Nick