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The facts, plainly
How HeelYeah compares
No marketing fluff — just what HeelYeah does, what it costs, and how the moving parts work. If you're evaluating dog training software, this is the spec sheet.
Capabilities
| Capability | What HeelYeah does |
|---|---|
| Program types | Private lessons, multi-week group courses, single-day workshops, open drop-ins, board & train, and behavior cases — all in one system. |
| Scheduling | One shared calendar across private sessions, classes, and board & train stays. Block unavailable times; affected clients are notified automatically on changes or cancellations. |
| Automated follow-ups | Check-ins send automatically after sessions, classes, and board & train stays to keep clients doing the work between visits. |
| AI behavioral assessments | When a session is completed, HeelYeah analyzes the dog's sessions over time and behavior tags into a cohesive progress summary. Consent-gated, with per-tenant and per-client toggles. |
| Board & train | Run as a structured program: structured intake (success/exit criteria, scope, transfer plan), day-by-day logs with photos/video, owner-portal visibility, and nightly AI program summaries you review before owners see them. |
| Group classes | Public signup pages (no account needed), capacity limits, automatic waitlists, attendance check-ins, and automatic 24-hour reminder emails. |
| Client portal | Clients see sessions, homework, invoices, and resources, and pay online — no app to install, magic-link onboarding. |
| Billing & payments | Create and send invoices; clients pay invoices and class enrollments by card through Stripe; money lands in your Stripe account. |
| Team & permissions | Per-role access levels for owners, admins, and trainers. Trainers see their own clients; owners see everything. Change history shows who changed what and when. |
| Consent & compliance | Digital consent forms for board & train intakes, daycare, or behavior cases, with organized records. |
| Data & hosting | Built on AWS with encryption and per-business (multi-tenant) data isolation. Export your data or delete a client's records anytime. |
Pricing, exactly
| Item | Price | Includes |
|---|---|---|
| Base — your first trainer | $25 / month | 100 clients, 5 GB storage, all core features (AI assessments, automated follow-ups, invoices, payments, client portal) |
| Additional trainer | $15 / trainer / month | +100 clients and +5 GB storage each |
| Extra clients | $5 / month | +100 client slots |
| Extra storage | $5 / month | +5 GB storage |
Free during beta. The prices above are what it will cost when beta wraps; beta trainers get extended free access after.
How the automation works
| Trigger | What happens automatically |
|---|---|
| Client enrolls in a class | An invoice is generated automatically; the spot is held until payment lands via Stripe, then enrollment is confirmed. |
| A full class gets another signup | The signup rolls to the waitlist. |
| A spot opens up | A waitlisted client is promoted and their invoice fires off automatically. |
| 24 hours before a class | Reminder emails go to enrolled clients. |
| Each night during a board & train (at your local time) | AI summarizes the day's journal logs into a program update with progress trajectory and regression-risk flags for your review. Can also be regenerated on demand. |
| A session or class is cancelled | Everyone affected is notified. |
See it on your own business
HeelYeah is in beta and free for the first trainers who join.
Free during beta · No credit card · Direct line to Nick