Less Admin More Training

Run your training business like you run your training.
Organized, consistent, and one step ahead, with every part of the client journey in one place.

Start for Free See the live demo
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Heel Yeah! Less admin, more dogs Book it. Train it. Bill it. Heel Yeah! Fetch your evenings back Built by a trainer, for trainers

The Relationship Is The Business

Not a generic CRM bent to fit dogs. Software built around programs that run for weeks, behavior that changes slowly, and owners who have to do the homework.

01

A smarter retention engine.

Follow-up, progress, and rebooking handled for you.

02

Every training model, first-class.

Private, group, board and train, behavior, service and therapy.

03

Built to last, yours to keep.

Security-first. Your data is always exportable. No lock-in.

You Focus On The Dogs. We Handle The Follow-Up.

Between consultations, group classes, and private sessions, the work that keeps clients is the first thing to slip. Here's the week between two sessions, on your client's phone.

Automated follow-ups. Leads and sales funnel. AI assessments. Smart scheduling. Billing and payments. Client portal.

A Look Inside.

Four screens from a trainer's week. Click any of them for the full story.

Every client, one page
A client profile: the dog's training goals and AI progress summary, sessions, package, homework, messages and invoices on one page Dog trainer CRM
A board and train daily update with notes, photos and progress tags, shared with and viewed by the owner Board & train
Owners see every day
What clients see
The client portal view of an enrolled puppy class: the weekly schedule, tonight's session, trainer notes and homework Group classes
A day training roster beside a shared day report with skill progress, homework, a care log and photos Day training
A report card by pickup

Plans & Pricing

Start free, and move up when a new part of your business needs a home. No setup fees, no add-on maze, and no counting clients past the starter tiers.

Every plan includes

Scheduling & session notes
Client & dog profiles
Client portal & messaging
Client self-scheduling
Photo & video notes
Automatic email updates
Illustration of a corgi running off-leash, its leash left lying behind

Free

$0

1 trainer · 1 client · 1 GB storage

Start free
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Sit

$9.99/mo

1 trainer · up to 10 clients · 5 GB storage

  • 10 clients
  • Leads pipeline & embeddable funnel form
  • 1:1 scheduling, sessions & notes
  • Client & dog profiles
  • Client portal, messaging & homework
  • Client self-scheduling on your terms
  • Photo & video on every session note
  • Transactional emails (booked, rescheduled, cancelled)
Choose Sit
Illustration of a golden retriever carrying a tennis ball

Fetch

$49/mo

1 trainer · unlimited clients · 50 GB storage

  • Everything in Sit, plus:
  • Unlimited clients
  • Packages, invoices & card payments
  • Vaccination records & consent forms
  • Group classes with public signup pages
  • Day training with live report cards
  • AI progress summaries & assessments
  • Automated client follow-ups
  • Google Calendar sync
Choose Fetch
Most popular
Illustration of a shepherd walking in heel position

Heel

$99/mo

Up to 6 trainers · unlimited clients · 100 GB storage

  • Everything in Fetch, plus:
  • Board & Train with nightly AI summaries
  • Kennel, boarding & day care management
  • Team management & custom roles
  • Trainer earnings & compensation
  • Business analytics & reports
  • Retail store & online shop
  • 250 SMS text messages per month
  • Up to 6 trainers, priority support
Choose Heel
Illustration of three dogs sitting in a row, each wearing an ID badge on a lanyard

Franchise

Custom

Unlimited trainers · unlimited clients

  • Everything in Heel, plus:
  • Custom onboarding & data migration
  • Priority support
Contact us

Always free to start. Move up or down a tier whenever you need to.

Built by a security engineerEncrypted in transit and at restYour data stays yours How we protect it

Notes from the field.

“The first one that fits the way I work from beginning to end.”

I’ve used and demoed enough pet business software over the years to know I’m pretty picky about it.

I’ve always ended up piecing together multiple systems because I could never find one that worked for the whole business. They’d be great at certain things, but I was always filling in the gaps somewhere.

HeelYeah! is the first one I’ve used that actually fits the way I work from beginning to end. I can manage my leads, onboard a new client, handle payments and scheduling, and then actually deliver and manage their training in the same place.

And I think that’s the part I love most. It’s not just making the admin easier for me. It’s making it easier for my clients to actually follow their program.

They know what they’re working on. They can find the resources I’ve given them. They know how many sessions they have left. They don’t have to dig through texts and emails or try to remember everything I said during a lesson.

I’ve been really impressed with it. It feels like someone finally built software for the actual training part of running a dog training business, instead of just everything around it.

Ashley Emig Lil’ Rascals Dog Training 5 out of 5

“Clearly designed with both trainers and clients in mind.”

HeelYeah! has made it so much easier to keep every part of my dog training business organized in one place. From client and pet information to paperwork, scheduling, and payments, everything is easy to find and manage.

What I appreciate most is that it’s clearly designed with both trainers and clients in mind. The features address the day-to-day needs of running a training business while creating a smooth experience for clients.

The developer has been incredibly responsive to feedback and genuinely interested in making the system better. It’s obvious they care about creating a CRM that works for the people using it, and they’ve continued to improve both the design and functionality based on user input.

I highly recommend HeelYeah! to any dog trainer looking for an all-in-one system that is easy to use and built by someone who truly understands the industry.

Morgan U. NeonPawz K-9 Academy 5 out of 5

Frequently asked

Create your account and start free. No credit card, no commitment. Prefer to talk first? The contact form comes straight to me.
Start free with your first client, then pick the tier that fits: Sit ($9.99/month), Fetch ($49/month) or Heel ($99/month). Move up whenever you need to, and Franchise offers custom pricing for larger facilities.
Yes. Create recurring courses, single workshops or drop-in classes, each with a shareable signup page. Capacity limits, waitlists, payment-on-enroll, attendance check-ins and reminder emails are built in.
Yes. HeelYeah! lets you create invoices and collect online payments so billing is easier for you and your clients.
Yes. HeelYeah! was built over nearly a year on AWS, security-first, before it ever opened to trainers. Trainer feedback directly shapes the roadmap, and your data is always exportable, so you're never locked in.
Move up a tier whenever you need to. Fetch and Heel both include unlimited clients, and Franchise offers custom pricing for facilities that need more.
After each session, AI can help turn your notes into clear behavioral summaries and progress updates.
Yes. You can set different access levels for owners, admins, and trainers so everyone sees what they need.
Yes. You can bulk invite existing clients by email and they can onboard through secure magic links.
Yes. HeelYeah! is built on AWS with encryption, separated business data, and controlled access.
You can export your data before cancellation. Reach out to support for offboarding and data retention details.
Three things, in order: a smarter retention engine (more follow-up, progress tracking, and rebooking handled automatically), deeper support for every training model (private, group, board & train, behavior, and service/therapy programs), and the polish that comes from trainers telling us what to fix next. If there's something your business needs, the fastest way onto the roadmap is to tell us.

Go spend your day with the dogs.

Free to start. No credit card.

Start free
Harper, a brown and white pit bull, lying on a tiled floor grinning up at the camera
Harper
Piper, a white and tan pit bull, jumping up to lick a man's face in a park
Piper
Piper sitting politely on a stone wall in a head halter
Piper
Danica, a grey pit bull, lying upside down on the carpet showing her teeth
Danica
Joe and Danica lounging together on a raised dog cot outdoors
Joe & Danica
Roxy, a black and white dog in a harness, sprinting across the grass on a long red lead beside a runner
Roxy
Ferrus, a black and tan German shepherd, lying on turf balancing a certificate on his nose
Ferrus
Charlie, a golden retriever, looking up at the camera on a leashed walk
Charlie
Piper sitting on a pet store checkout counter wearing a head halter
Piper
Scout, a tan and black Belgian Malinois, sitting indoors and giving a paw
Scout
Illustration of Harper, a happy brown and tan dog lying down and grinning up at you
this is
Harper