Less Admin More Training
Run your training business like you run your training.
Organized, consistent, and one step ahead, with every part of the client journey in one place.
The Relationship Is The Business
Not a generic CRM bent to fit dogs. Software built around programs that run for weeks, behavior that changes slowly, and owners who have to do the homework.
A smarter retention engine.
Follow-up, progress, and rebooking handled for you.
Every training model, first-class.
Private, group, board and train, behavior, service and therapy.
Built to last, yours to keep.
Security-first. Your data is always exportable. No lock-in.
You Focus On The Dogs. We Handle The Follow-Up.
Between consultations, group classes, and private sessions, the work that keeps clients is the first thing to slip. Here's the week between two sessions, on your client's phone.
Automated follow-ups.
A Look Inside.
Four screens from a trainer's week. Click any of them for the full story.
Dog trainer CRM
Board & train
Group classes
Day training
Plans & Pricing
Start free, and move up when a new part of your business needs a home. No setup fees, no add-on maze, and no counting clients past the starter tiers.
Every plan includes
Sit
$9.99/mo
1 trainer · up to 10 clients · 5 GB storage
- 10 clients
- Leads pipeline & embeddable funnel form
- 1:1 scheduling, sessions & notes
- Client & dog profiles
- Client portal, messaging & homework
- Client self-scheduling on your terms
- Photo & video on every session note
- Transactional emails (booked, rescheduled, cancelled)
Fetch
$49/mo
1 trainer · unlimited clients · 50 GB storage
- Everything in Sit, plus:
- Unlimited clients
- Packages, invoices & card payments
- Vaccination records & consent forms
- Group classes with public signup pages
- Day training with live report cards
- AI progress summaries & assessments
- Automated client follow-ups
- Google Calendar sync
Heel
$99/mo
Up to 6 trainers · unlimited clients · 100 GB storage
- Everything in Fetch, plus:
- Board & Train with nightly AI summaries
- Kennel, boarding & day care management
- Team management & custom roles
- Trainer earnings & compensation
- Business analytics & reports
- Retail store & online shop
- 250 SMS text messages per month
- Up to 6 trainers, priority support
Franchise
Custom
Unlimited trainers · unlimited clients
- Everything in Heel, plus:
- Custom onboarding & data migration
- Priority support
Always free to start. Move up or down a tier whenever you need to.
Built by a security engineerEncrypted in transit and at restYour data stays yours How we protect itNotes from the field.
“The first one that fits the way I work from beginning to end.”
I’ve used and demoed enough pet business software over the years to know I’m pretty picky about it.
I’ve always ended up piecing together multiple systems because I could never find one that worked for the whole business. They’d be great at certain things, but I was always filling in the gaps somewhere.
HeelYeah! is the first one I’ve used that actually fits the way I work from beginning to end. I can manage my leads, onboard a new client, handle payments and scheduling, and then actually deliver and manage their training in the same place.
And I think that’s the part I love most. It’s not just making the admin easier for me. It’s making it easier for my clients to actually follow their program.
They know what they’re working on. They can find the resources I’ve given them. They know how many sessions they have left. They don’t have to dig through texts and emails or try to remember everything I said during a lesson.
I’ve been really impressed with it. It feels like someone finally built software for the actual training part of running a dog training business, instead of just everything around it.
“Clearly designed with both trainers and clients in mind.”
HeelYeah! has made it so much easier to keep every part of my dog training business organized in one place. From client and pet information to paperwork, scheduling, and payments, everything is easy to find and manage.
What I appreciate most is that it’s clearly designed with both trainers and clients in mind. The features address the day-to-day needs of running a training business while creating a smooth experience for clients.
The developer has been incredibly responsive to feedback and genuinely interested in making the system better. It’s obvious they care about creating a CRM that works for the people using it, and they’ve continued to improve both the design and functionality based on user input.
I highly recommend HeelYeah! to any dog trainer looking for an all-in-one system that is easy to use and built by someone who truly understands the industry.
Frequently asked
Go spend your day with the dogs.
Free to start. No credit card.
Start free
Harper